In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport… Read More
B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key element of the B2B purcha… Read More
Mark Donnigan: It's going fantastic, Ben. I am so happy to be here on your show.Ben: Definitely. We enjoy to have you on the show. Specifically provided the significance and also the urgency of the topic we're mosting likely to be dealing with throughout this discussion too, which is one that I think is actually under-discussed. One that could othe… Read More